Our approach to brand strategy is focused primarily on your people and your proposition - the INTERNAL brand, rather than its external expression. We believe that organisational and economic value comes from developing an emotional connection with your products and services through the people responsible for selling and marketing them. We help your brand create this connection and preference through two key phases. The Brand Audit analyses where you stand today in the market place – especially from your stakeholders’ perspective, where you want to go, what you’re good at, what your competitors are good at and how you’re communciating. The Brand Proposition determines how to define your offer to differentiate your brand and its benefits, whether functional or emotional. We help develop and encapsulate your values in a clear expression of what you stand for to unite employees and bring your brand to life.