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Emma Thwaite

email: et@smartresource.net

Emma Thwaite is an experienced and driven new business person who creates growth for agencies, large or small at a local and international level. She has both in-agency and freelance experience of pitch leadership, lead generation, pre-qualification of commercial opportunities and relationship marketing. Emma crafts new business and marketing plans for agencies that deliver results. She motivates teams to manage the business development process, deliver on the detail and win pitches. Having started life as a new business cold caller, she is not afraid to contact clients directly, chase down the tactical opportunities and also is very experienced in starting conversations that could take 12 months to produce results. So she knows how to ask the right questions, create client contact plans and maintain an engaged conversation until the time is right to pitch. She knows how to challenge agency teams, bring out the best in senior management and engage the whole of the agency with new business. She encourages team to be brave, stand for something and create pitches they are proud of.

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