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James Ringshall

email: jr@smartresource.net

Having worked for advertising, media, marketing, research agencies and on the client side, James started in consulting in 2002. Prior to this he worked at some of the largest European Media Agencies, including Carat, Zenith and Universal McCann, where he was Regional Director Europe EMEA (responsible for $4bn of media billings) and led the agency to M&M European Media Agency of the Year three years out of four. Bringing international media experience from accounts such as Microsoft, Coca-Cola, General Motors, Motorola, BHI and many others, he has been able to help clients learn from the successes (and failures) of others across a range of disciplines. Projects have included Metro Newspapers, Prudential, BBC, and currently working with an Eastern European pharma company (t/o €200m) to help them establish how to analyse sales and market data to develop sensible media and marketing strategies: identified significant savings and shown several innovative ways to make media budgets achieve more bangs per buck, now concentrating on helping to improve their agency briefing and relationships.

In addition, James lectures to post-grad students aiming to pass their Chartered Institute of Marketing exams and has helped the Oxford College of Marketing achieve the top pass rate in the country.

When not working on business strategy and advertising and media consultancy assignments, James runs a consultancy which helps clients to save money on energy, waste and telecoms, with a number of well-known clients (ASOS.com, Schroders, HSBC, Fullers for example) and some excellent savings of money and time for clients.

Key area of expertise: Strategic Planning, Brand Strategy

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