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Lizzie Palmer

email: lp@smartresource.net

Lizzie's experience is in brand development and marketing. She has 20 years understanding of both being on the advertising agency side and as a Marketing Director. She is passionate about helping brands, business and people blossom and grow. In the last 10 years she has focussed on facilitation, training and brand consultancy, particularly working with challenger brands. Clients include Unilever, HTC, Philips, GE, Heinz, Cognita Schools, Arena Media, Just Eat, V, DDB and Big Green Door. Lizzie ran a 3 day Masterclass in Marketing and Branding and the National Television and Film school for their 1 year diploma for entrepreneurs, as well as working with the AAR on topics such as Storytelling in Business and Impact Selling in the Moment.

Lizzie's most recent role in Marketing was at Orange where she was both Head of Marketing for the UK and then Director of Worldwide Brand Strategy, Development and Communications. Whilst there, she was instrumental in Orange becoming the number one mobile operator in the UK and for overseeing the rebranding of many FT mobile brands in different countries to the Orange philosophy, values and identity. She managed a team that ranged from digital, to marketing, country management to sponsorship and was involved in a number of projects that ran across countries and disciplines.
Prior to that she was Marketing Director of Capital Radio and VP of Consumer Marketing at Discovery.

Lizzie's career began in advertising including Ogilvy and Mather and BBH.

Key areas of expertise: Brand Strategy & Communications Coaching

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