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Tina Fegent

email: tf@smartresource.net

Tina has had considerable experience in the arena of the procurement of marketing services. She has an unique background having worked for both clients and agencies. She set up and run the Procurement Marketing teams for O2, GSK and Orange/France Telecom. She then joined Grey Advertising as their Commercial Director, negotiating with Agencies for many clients. She then did the same role at Lowe Advertising. In 2006 she set up Fegent Consulting to offer a procurement support service to both clients and agencies. Clients include John Lewis and Waitrose,Debenhams, adidias, SSE, RNLI, Clarks and Burton's Biscuits.. She chairs the Chartered Institute of Purchasing and Supply (CIPS) Specialist knowledge Group on Marketing Purchasing, and is a regular speaker on the Conference circuit.

Key area of expertise: Marketing Procurement

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