As the technology behind modern communications becomes more complex every day, it's very easy to get caught up with the question 'how does it work?' rather than 'what can we use it for?' We recognise that most of our clients are interested in acheiving a business objective rather than understanding technology, and that's why our smart resource digital media consultants are good at three things. Firstly, we keep an up-to-date knowledge of which technologies are available to help clients deliver their message or interact with specific target audiences, so we can advise on which is the most appropriate solution to achieve a business objective. Secondly, we understand the business models behind new technologies, so we can advise on cost-effectiveness or profitability. Thirdly, we develop customer-focused solutions that deliver without burdening the client, customer or consumer with the need to understand how the technology work. And, of course, we speak plain English.