An organisation’s success is increasingly dictated by the strength of its reputation with a range of often conflicting interests: customers, partners/suppliers, the media, government, pressure groups and regulatory authorities. The list goes on and in this world of 24 hour communications becomes ever more complex. the smart resource approach provides clients with a strategic and independent perspective to their communications, coupled with a hands-on approach to deliver corporate PR and public affairs programmes that meet a client’s objectives. Our consultants, with a background of working in the private and not-for-profit sectors, understand the media, government and the financial markets and are sensitive to the political/regulatory environments in which clients operate. We also appreciate the effect these can have on an organisation’s employee relations and the internal pressures that management often face.
smart resource help clients with their public and corporate affairs in a number of ways from PR strategy through to implementation, experienced in handling the media, working with government (national and local), handling crisis situations and helping clients drive forward the CSR agenda into their operations.